Programmatic ads v/s Context

But aside from the extreme cases of ads appearing next to content from extremists and pornographers, I think this situation is also a reflection of just how much brands have given up control of “context” in media buying.

As John Battelle put it a few years ago, “programmatic has torn audience away from its contextual roots.

brand safety, February 27, 2017 at 11:55AM

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