Tobacco industry’s 4 step plan to eliminate inconvenient facts

First, the industry appeared to engage, promising high-quality research into the issue. The public were assured that the best people were on the case.

The second stage was to complicate the question and sow doubt: lung cancer might have any number of causes, after all. And wasn’t lung cancer, not cigarettes, what really mattered?

Stage three was to undermine serious research and expertise. Autopsy reports would be dismissed as anecdotal, epidemiological work as merely statistical, and animal studies as irrelevant.

Finally came normalisation: the industry would point out that the tobacco-cancer story was stale news. Couldn’t journalists find something new and interesting to say?

The Problem With Facts, April 24, 2017, at 10:13 AM

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Back in my day…

I come from an era when a phone call at an odd hour usually meant bad news, two rings once home was often all that was needed if at all and when far away a postcard at some point was the acceptable protocol, an oddly quaint concept in the current omni-contactability heavy-flow chatterglut world.

Cycling With Baggage, April 19, 2017, at 10:27 AM

Seems like Jo and I grew up in a similar age, just continents apart 🙂